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When you think of debt financing, you may immediately think of borrowing money from a bank to obtain a bank loan. However, there are many other types of debt financing, depending on the needs of the business and its ability to repay the debt. Each has advantages and disadvantages depending on the riskiness of the business and its stage in the life cycle.

Private equity providers, venture capitalists and investment bankers operate in the same general business climate, working with companies to help provide financing designed to improve operations and spur growth. The three operate along the spectrum of a business life cycle, playing roles in everything from a company’s launch to its initial public offering of stock or acquisition by another company.

“When entrepreneurs are looking for funding options, they are usually not seeking advice such as “crowdfund” or “ask friends and family.” While legitimate funding methods, most companies need something more reliable and in greater amounts than these methods generally provide. At this point, a business seeks more serious financing options from banks, external firms, and even non-profits.”

Building a business takes hard work, focus, and most importantly, time. When starting a Software as a Service business, it is tempting to focus on becoming the next overnight success. But in all honesty, very few companies luck into that title.

For every overnight millionaire, there are several hardworking business owners steadily reaching sustainable success. Be encouraged that with long term focus and steady planning, you can be next.

So the question is “How do we handle, or, how do we incorporate the high/low no-touch model into onboarding? And make sure we’re onboarding our most important customer?”

Qualifying for SaaS financing can be a challenge, but there are steps you can take to increase your chances of approval. Overall, the key to qualifying for SaaS financing is to be prepared, organized, and able to demonstrate that your business is a good investment.

Developing a go-to-market (GTM) strategy for a SaaS company involves a detailed analysis of the market, target audience, competition, and product features. A SaaS company can create a strategy that is aligned with the needs of its customers and enables it to achieve its growth objectives. Start strategizing today!