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Popular Articles

Content Marketing For SaaS Companies

Content Marketing for SaaS Companies

Content marketing is an essential strategy for SaaS companies to increase their online presence, establish authority in their industry, and attract potential customers. SaaS companies can create effective content marketing campaigns that attract and retain customers, build brand awareness, and establish themselves as industry leaders.

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Growth Capital vs. Venture Capital

Growth Capital vs. Venture Capital

Caption:Growth equity is a popular middle ground between corporate buyouts and early-stage venture capital. Growth investors take a minority stake in a fairly established company in order to speed up company growth. There are plenty of distinctions between growth equity vs. private equity that interested companies should note before pursuing private equity of any kind.

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How to Finance Your Business: The Starter Guide

How to Finance Your Business: The Starter Guide

“When entrepreneurs are looking for funding options, they are usually not seeking advice such as “crowdfund” or “ask friends and family.” While legitimate funding methods, most companies need something more reliable and in greater amounts than these methods generally provide. At this point, a business seeks more serious financing options from banks, external firms, and even non-profits.”

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The Funding Life cycle

The Funding Life Cycle: 5 Stages of Funding for SaaS

Having an idea and scaling it to success needs a well-planned strategy.

Are you clueless about how to lead your business through different rounds of raising capital?

Here is a short overview of varying funding stages, the challenges they pose, and some advice on how you can navigate these. If you enjoyed the article, make sure you download our FREE e-book and subscribe to our email listing!

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A Basic Guide to SaaS Revenue Recognition

A Basic Guide to SaaS Revenue Recognition

SaaS revenue recognition is a complex process that requires careful consideration of subscription-based revenue recognition, recognition of upfront fees, add-on products and services, churn, and accounting standards. It is important for SaaS companies to have a solid understanding of these factors to ensure accurate revenue recognition and compliance with accounting standards.

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