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Popular Articles
Content Marketing for SaaS Companies
Content marketing is an essential strategy for SaaS companies to increase their online presence, establish authority in their industry, and attract potential customers. SaaS companies can create effective content marketing campaigns that attract and retain customers, build brand awareness, and establish themselves as industry leaders.
Growth Capital vs. Venture Capital
Caption:Growth equity is a popular middle ground between corporate buyouts and early-stage venture capital. Growth investors take a minority stake in a fairly established company in order to speed up company growth. There are plenty of distinctions between growth equity vs. private equity that interested companies should note before pursuing private equity of any kind.
Decoding the Dynamics of the SaaS Customer Lifecycle
The SaaS customer lifecycle is inclusive of three stages – acquisition, engagement, and retention. Each stage allows you to understand the current mindset of your customers and helps you build strategies that encourage them to move to the next stage.
How to Finance Your Business: The Starter Guide
“When entrepreneurs are looking for funding options, they are usually not seeking advice such as “crowdfund” or “ask friends and family.” While legitimate funding methods, most companies need something more reliable and in greater amounts than these methods generally provide. At this point, a business seeks more serious financing options from banks, external firms, and even non-profits.”
The Funding Life Cycle: 5 Stages of Funding for SaaS
Having an idea and scaling it to success needs a well-planned strategy.
Are you clueless about how to lead your business through different rounds of raising capital?
Here is a short overview of varying funding stages, the challenges they pose, and some advice on how you can navigate these. If you enjoyed the article, make sure you download our FREE e-book and subscribe to our email listing!
High Vs. Low: SaaS Customer Onboarding
So the question is “How do we handle, or, how do we incorporate the high/low no-touch model into onboarding? And make sure we’re onboarding our most important customer?”
Saas Customer Success: Best Practices and Why it’s Important
Customer success is a business method that uses your product or service to help customers achieve their objectives. It’s relationship-focused client management that aligns your customer with your company’s goals—igniting beneficial outcomes for everyone involved.
A Basic Guide to SaaS Revenue Recognition
SaaS revenue recognition is a complex process that requires careful consideration of subscription-based revenue recognition, recognition of upfront fees, add-on products and services, churn, and accounting standards. It is important for SaaS companies to have a solid understanding of these factors to ensure accurate revenue recognition and compliance with accounting standards.
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SaaS Pricing Models and Strategies
The growth of Software as a Service SaaS shows no sign of slowing down For consumers it can be challenging to understand the many different pricing models The reason may be that
RevTek Capital – Leading innovative announces a New Credit Facility
Leading innovative Phoenix based specialty finance lender announces a new credit facility to further fuel its growth to tech enabled recurring revenue businesses across the US
Paid Advertising: PPC for SaaS Companies
PPC advertising is an effective way for SaaS companies to drive traffic and generate leads By focusing on high intent keywords using targeted ad copy utilizing ad extensions running retargeting campaigns and
Private Equity vs. Venture Capital vs. Investment Banking
Private equity providers venture capitalists and investment bankers operate in the same general business climate working with companies to help provide financing designed to improve operations and spur growth The three operate
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