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“When you are running a business, you always want to keep a close eye on whether your company is thriving and profitable. For most companies, the number one metric to track is Monthly Recurring Revenue (MRR) but because subscription revenue is the key marker of a Software as a Service (SaaS) business, a different metric is needed to grasp the true health of your company. This is why Net Revenue Retention is one of the most important indicators for SaaS companies.”

Whether you’ve just taken a sales role at a SaaS company or creating a SaaS product, this guide will teach you everything you need to know about the basics of SaaS sales. From commission to Referrals, Content Marketing, and Qualify Your Leads, you’ll learn the different ways to scale your business by increasing sales.

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.

Measuring churn rates is crucial for SaaS companies as it helps them understand how many customers they are losing over a given period and why. RevTEk Capital explains measuring Churn Rates in SaaS and how to calculate your Churn Rate, Types of Churn and how to Churn Rate in SaaS affects your business. Measuring churn rates is an ongoing process and should be regularly monitored to ensure that SaaS companies are continually improving and retaining their customers.

SaaS companies can build a successful sales team structure that drives revenue growth, improves customer acquisition and retention, and ultimately, contributes to the overall success of the business.

Recurring revenue is a key metric for SaaS companies because it provides a predictable and stable source of income. It allows companies to plan for the future and invest in growth initiatives, knowing that they have a steady stream of revenue coming in.