RESOURCES - ARTICLES

Building a business takes hard work, focus, and most importantly, time. When starting a Software as a Service business, it is tempting to focus on becoming the next overnight success. But in all honesty, very few companies luck into that title.

For every overnight millionaire, there are several hardworking business owners steadily reaching sustainable success. Be encouraged that with long term focus and steady planning, you can be next.

Most startup owners depend on investors for funding in their new business. As mentioned in this article, there are many types of investors who have their own resources, capabilities, and motivations. You might prefer one type of investor over another depending on the strategy, capital needs and the company’s size. In addition to this, the company preferences would change over time, and the progress of the company would change as well.

Qualifying for SaaS financing can be a challenge, but there are steps you can take to increase your chances of approval. Overall, the key to qualifying for SaaS financing is to be prepared, organized, and able to demonstrate that your business is a good investment.

Customer success is a business method that uses your product or service to help customers achieve their objectives. It’s relationship-focused client management that aligns your customer with your company’s goals—igniting beneficial outcomes for everyone involved.

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.

Having an idea and scaling it to success needs a well-planned strategy.

Are you clueless about how to lead your business through different rounds of raising capital?

Here is a short overview of varying funding stages, the challenges they pose, and some advice on how you can navigate these. If you enjoyed the article, make sure you download our FREE e-book and subscribe to our email listing!

Debt financing occurs when a company raises money by selling debt instruments to investors. Debt financing is the opposite of equity financing, which entails issuing stock to raise money. Debt financing occurs when a firm sells fixed income products, such as bonds, bills, or notes.