RESOURCES - ARTICLES

Whether you’ve just taken a sales role at a SaaS company or creating a SaaS product, this guide will teach you everything you need to know about the basics of SaaS sales. From commission to Referrals, Content Marketing, and Qualify Your Leads, you’ll learn the different ways to scale your business by increasing sales.

A SaaS financial model is a tool that helps SaaS companies forecast their financial performance based on various assumptions, such as revenue growth, customer acquisition costs, and churn rates. It is important for SaaS companies to develop a financial model to help them make informed business decisions and attract potential investors.

PPC advertising is an effective way for SaaS companies to drive traffic and generate leads. By focusing on high-intent keywords, using targeted ad copy, utilizing ad extensions, running retargeting campaigns, and monitoring and optimizing your campaigns, you can create successful PPC campaigns for your SaaS company.

Developing a go-to-market (GTM) strategy for a SaaS company involves a detailed analysis of the market, target audience, competition, and product features. A SaaS company can create a strategy that is aligned with the needs of its customers and enables it to achieve its growth objectives. Start strategizing today!

Qualifying for SaaS financing can be a challenge, but there are steps you can take to increase your chances of approval. Overall, the key to qualifying for SaaS financing is to be prepared, organized, and able to demonstrate that your business is a good investment.

When you think of debt financing, you may immediately think of borrowing money from a bank to obtain a bank loan. However, there are many other types of debt financing, depending on the needs of the business and its ability to repay the debt. Each has advantages and disadvantages depending on the riskiness of the business and its stage in the life cycle.

Building a business takes hard work, focus, and most importantly, time. When starting a Software as a Service business, it is tempting to focus on becoming the next overnight success. But in all honesty, very few companies luck into that title.

For every overnight millionaire, there are several hardworking business owners steadily reaching sustainable success. Be encouraged that with long term focus and steady planning, you can be next.

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.