RESOURCES

Private equity providers, venture capitalists and investment bankers operate in the same general business climate, working with companies to help provide financing designed to improve operations and spur growth. The three operate along the spectrum of a business life cycle, playing roles in everything from a company’s launch to its initial public offering of stock or acquisition by another company.

When you think of debt financing, you may immediately think of borrowing money from a bank to obtain a bank loan. However, there are many other types of debt financing, depending on the needs of the business and its ability to repay the debt. Each has advantages and disadvantages depending on the riskiness of the business and its stage in the life cycle.

The Software as a Service industry has taken the tech world by storm in recent years and is creating a digital transformation that permanently changes the world of technology and software development.

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.

Software as a Service (SaaS) is one of the fastest growing industries today with little sign of slowing down. Companies and business owners alike rely on these services to keep their staff and workflow running smoothly so when they find something that works, they stick with it.

Offering a platform as a service is the first step into breaking into this new market, but there comes a point where businesses need to re-evaluate their plan and ask, “What’s next?”