RESOURCES

Content marketing is an essential strategy for SaaS companies to increase their online presence, establish authority in their industry, and attract potential customers. SaaS companies can create effective content marketing campaigns that attract and retain customers, build brand awareness, and establish themselves as industry leaders.

Mistakes in SaaS marketing increase the cost of your marketing efforts without the growth and improvement that is supposed to follow. By avoiding these common mistakes and using these strategies, you will be able to not only stay ahead of your competition but ensure these mistakes won’t happen down the line in your company. Check out this article about 4 common SaaS marketing mistakes and how to avoid them by us here at RevTek Capital.

Qualifying for SaaS financing can be a challenge, but there are steps you can take to increase your chances of approval. Overall, the key to qualifying for SaaS financing is to be prepared, organized, and able to demonstrate that your business is a good investment.

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.