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Where is SaaS going? From smartphones to virtual reality, we have seen technology evolving so much in the past decade. People have accepted new changes in their life and businesses have found solutions to many of their use cases.This has been possible because of the agile and cost-effective cloud system. And that’s why people are expecting more to further innovate their life.

With the popularity of artificial intelligence, machine learning, and data automation, more businesses are looking forward to integrating these into their SaaS platform. The aim is to use these developing technologies to make the data more manageable, accurate, and insightful.

As a SaaS company, tracking key metrics is essential to monitor the business’s health, identify improvement areas, and make data-driven decisions. However, it is essential to note that the benchmarks can vary based on the SaaS company’s industry, target market, and business model. Companies should establish their internal benchmarks based on their unique circumstances and goals.

“When you are running a business, you always want to keep a close eye on whether your company is thriving and profitable. For most companies, the number one metric to track is Monthly Recurring Revenue (MRR) but because subscription revenue is the key marker of a Software as a Service (SaaS) business, a different metric is needed to grasp the true health of your company. This is why Net Revenue Retention is one of the most important indicators for SaaS companies.”

Whether you’ve just taken a sales role at a SaaS company or creating a SaaS product, this guide will teach you everything you need to know about the basics of SaaS sales. From commission to Referrals, Content Marketing, and Qualify Your Leads, you’ll learn the different ways to scale your business by increasing sales.

When you think of debt financing, you may immediately think of borrowing money from a bank to obtain a bank loan. However, there are many other types of debt financing, depending on the needs of the business and its ability to repay the debt. Each has advantages and disadvantages depending on the riskiness of the business and its stage in the life cycle.

Mistakes in SaaS marketing increase the cost of your marketing efforts without the growth and improvement that is supposed to follow. By avoiding these common mistakes and using these strategies, you will be able to not only stay ahead of your competition but ensure these mistakes won’t happen down the line in your company. Check out this article about 4 common SaaS marketing mistakes and how to avoid them by us here at RevTek Capital.