RESOURCES - ARTICLES

Most startup owners depend on investors for funding in their new business. As mentioned in this article, there are many types of investors who have their own resources, capabilities, and motivations. You might prefer one type of investor over another depending on the strategy, capital needs and the company’s size. In addition to this, the company preferences would change over time, and the progress of the company would change as well.

“When you are running a business, you always want to keep a close eye on whether your company is thriving and profitable. For most companies, the number one metric to track is Monthly Recurring Revenue (MRR) but because subscription revenue is the key marker of a Software as a Service (SaaS) business, a different metric is needed to grasp the true health of your company. This is why Net Revenue Retention is one of the most important indicators for SaaS companies.”

“One common way for companies to finance a purchase is through debt financing, which has many benefits and risks. In debt financing, a company receives a loan that they make a commitment to repay with some conditions, such as set monthly payments and an interest rate.”

When you think of debt financing, you may immediately think of borrowing money from a bank to obtain a bank loan. However, there are many other types of debt financing, depending on the needs of the business and its ability to repay the debt. Each has advantages and disadvantages depending on the riskiness of the business and its stage in the life cycle.

The Software as a Service industry has taken the tech world by storm in recent years and is creating a digital transformation that permanently changes the world of technology and software development.

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.