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Future of SaaS Investing

A Look at the Future of SaaS Investing

The Software as a Service (SaaS) industry is in the midst of a dynamic growth phase, attracting substantial investments in recent years. According to the findings of a comprehensive report by Grand View Research, the global SaaS market achieved a valuation of USD 158.2 billion in 2020, with a projected compound annual growth rate (CAGR) of 11.7% from 2021 to 2028.

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SaaS Company

Top 10 SaaS Trends: 2021 Edition

The Software as a Service industry has taken the tech world by storm in recent years and is creating a digital transformation that permanently changes the world of technology and software development.

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What is Debt Financing?

What is Debt Financing?

Debt financing occurs when a company raises money by selling debt instruments to investors. Debt financing is the opposite of equity financing, which entails issuing stock to raise money. Debt financing occurs when a firm sells fixed income products, such as bonds, bills, or notes.

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Growth Capital vs Venture Capital

Growth Capital vs. Venture Capital

Caption: Growth equity is a popular middle ground between corporate buyouts and early-stage venture capital. Growth investors take a minority stake in a fairly established company in order to speed up company growth. There are plenty of distinctions between growth equity vs. private equity that interested companies should note before pursuing private equity of any kind.

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SaaS Marketing Strategies: 2020

SaaS Marketing Strategies: 2020

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.

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Top 10 SaaS Trends: 2020 Edition

Top 10 SaaS Trends: 2020 Edition

Software as a Service (SaaS) is one of the fastest growing industries today with little sign of slowing down. Companies and business owners alike rely on these services to keep their staff and workflow running smoothly so when they find something that works, they stick with it.

Offering a platform as a service is the first step into breaking into this new market, but there comes a point where businesses need to re-evaluate their plan and ask, “What’s next?”

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COGS for SaaS: What to Include

COGS for SaaS: What to Include

It is important for SaaS companies to accurately calculate their COGS, as it can impact their profitability and pricing strategy. By understanding their COGS, SaaS companies can make informed decisions about pricing, marketing, and investment in the business.

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