RESOURCES - ARTICLES
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Popular Articles
SaaS Growth Hacks
Traditional growth methods don’t work like they used to. We would argue that unless you have insane amounts of funding, traditional growth marketing is not even possible. Growth hacking is popular because it is essential. The businesses that are best positioned to use growth hacking are SaaS companies.
Check out this article about SaaS Growth Hacks to apply to your business. If you enjoyed the article, make sure you download our FREE e-book and subscribe to our email listing!
SaaS Metrics Benchmarks: Where to Start
As a SaaS company, tracking key metrics is essential to monitor the business’s health, identify improvement areas, and make data-driven decisions. However, it is essential to note that the benchmarks can vary based on the SaaS company’s industry, target market, and business model. Companies should establish their internal benchmarks based on their unique circumstances and goals.
The Basics of the SaaS Business Model
Where is SaaS going? From smartphones to virtual reality, we have seen technology evolving so much in the past decade. People have accepted new changes in their life and businesses have found solutions to many of their use cases.This has been possible because of the agile and cost-effective cloud system. And that’s why people are expecting more to further innovate their life.
With the popularity of artificial intelligence, machine learning, and data automation, more businesses are looking forward to integrating these into their SaaS platform. The aim is to use these developing technologies to make the data more manageable, accurate, and insightful.
Net Retention Rate in SaaS
“When you are running a business, you always want to keep a close eye on whether your company is thriving and profitable. For most companies, the number one metric to track is Monthly Recurring Revenue (MRR) but because subscription revenue is the key marker of a Software as a Service (SaaS) business, a different metric is needed to grasp the true health of your company. This is why Net Revenue Retention is one of the most important indicators for SaaS companies.”
SaaS Sales Strategies
Whether you’ve just taken a sales role at a SaaS company or creating a SaaS product, this guide will teach you everything you need to know about the basics of SaaS sales. From commission to Referrals, Content Marketing, and Qualify Your Leads, you’ll learn the different ways to scale your business by increasing sales.
How to Pitch to Investors
Mastering the art of pitching to investors is essential for any entrepreneur seeking funding to drive business growth. At RevTek Capital, we recognize the importance of delivering a compelling and concise pitch that grabs the attention of potential investors. Our latest article, “How to Pitch to Investors,” offers valuable insights and strategies to help you create a standout pitch that maximizes your chances of securing the necessary funding. Discover the key elements of an effective pitch and learn how to present your business in the best possible light.
What You Should Know About Debt Financing
When you think of debt financing, you may immediately think of borrowing money from a bank to obtain a bank loan. However, there are many other types of debt financing, depending on the needs of the business and its ability to repay the debt. Each has advantages and disadvantages depending on the riskiness of the business and its stage in the life cycle.
Crafting an Effective Go-To-Market (GTM) Strategy for SaaS Growth
Learn how to craft a winning Go-To-Market (GTM) strategy for SaaS growth. This guide covers key elements from defining your target market to streamlining your marketing for SaaS success.
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How Venture Capital Works
America is known for its entrepreneurial spirit and leadership in innovation, but transforming a fresh new business concept into a viable business isn’t easy. Many startups rely on venture capital to help
Newsletter – July ’24
July 2024 Newsletter: Strengthening Cybersecurity in the SaaS Industry
With the rising significance of data security, SaaS companies must prioritize robust cybersecurity measures to protect sensitive information and maintain customer trust.
A Look at the Future of SaaS Investing
The Software as a Service (SaaS) industry is in the midst of a dynamic growth phase, attracting substantial investments in recent years. According to the findings of a comprehensive report by Grand
Decoding the Dynamics of the SaaS Customer Lifecycle
The SaaS customer lifecycle is inclusive of three stages – acquisition, engagement, and retention. Each stage allows you to understand the current mindset of your customers and helps you build strategies that
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