RESOURCES - ARTICLES

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.

Measuring churn rates is crucial for SaaS companies as it helps them understand how many customers they are losing over a given period and why. RevTEk Capital explains measuring Churn Rates in SaaS and how to calculate your Churn Rate, Types of Churn and how to Churn Rate in SaaS affects your business. Measuring churn rates is an ongoing process and should be regularly monitored to ensure that SaaS companies are continually improving and retaining their customers.

Most startup owners depend on investors for funding in their new business. As mentioned in this article, there are many types of investors who have their own resources, capabilities, and motivations. You might prefer one type of investor over another depending on the strategy, capital needs and the company’s size. In addition to this, the company preferences would change over time, and the progress of the company would change as well.

Recurring revenue is a key metric for SaaS companies because it provides a predictable and stable source of income. It allows companies to plan for the future and invest in growth initiatives, knowing that they have a steady stream of revenue coming in.

Private equity providers, venture capitalists and investment bankers operate in the same general business climate, working with companies to help provide financing designed to improve operations and spur growth. The three operate along the spectrum of a business life cycle, playing roles in everything from a company’s launch to its initial public offering of stock or acquisition by another company.

Building a business takes hard work, focus, and most importantly, time. When starting a Software as a Service business, it is tempting to focus on becoming the next overnight success. But in all honesty, very few companies luck into that title.

For every overnight millionaire, there are several hardworking business owners steadily reaching sustainable success. Be encouraged that with long term focus and steady planning, you can be next.