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Blog Posts
SaaS Marketing Strategies: 2020
Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.
These all have one thing in common: they are items.
In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.
In SaaS, the game changes.
Top 10 SaaS Trends: 2020 Edition
Software as a Service (SaaS) is one of the fastest growing industries today with little sign of slowing down. Companies and business owners alike rely on these services to keep their staff and workflow running smoothly so when they find something that works, they stick with it.
Offering a platform as a service is the first step into breaking into this new market, but there comes a point where businesses need to re-evaluate their plan and ask, “What’s next?”
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Debt vs. Equity Financing Pros and Cons
Unlocking the Capital Conundrum: Navigating the Pros and Cons of Debt vs. Equity Financing. Understanding the financial pathways that shape your business’s growth is essential. Join me as we explore the intricacies
Crafting an Effective Go-To-Market (GTM) Strategy for SaaS Growth
Learn how to craft a winning Go-To-Market (GTM) strategy for SaaS growth. This guide covers key elements from defining your target market to streamlining your marketing for SaaS success.
Navigating Funding Options for SaaS Business Growth
Exploring funding options for SaaS business growth is essential for entrepreneurs looking to scale effectively. From venture capital and angel investments to revenue-based financing, each avenue offers distinct advantages and challenges. By
Successful SaaS Sales Team Structures
SaaS companies can build a successful sales team structure that drives revenue growth, improves customer acquisition and retention, and ultimately, contributes to the overall success of the business.
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