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Blog Posts

SaaS Pricing Models and Strategies

SaaS Pricing Models and Strategies

The growth of Software as a Service (SaaS) shows no sign of slowing down. For consumers, it can be challenging to understand the many different pricing models. The reason may be that, in this still rather new industry segment, many companies are still trying to understand SaaS pricing models and strategies.

As opposed to traditional software sales, it is not as simple as finding the right per-unit price to optimize sales and profits. Instead, there are multiple pricing strategies and, perhaps even more importantly, several guiding strategies behind them.

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What You Should Know About Debt Financing

What You Should Know About Debt Financing

When you think of debt financing, you may immediately think of borrowing money from a bank to obtain a bank loan. However, there are many other types of debt financing, depending on the needs of the business and its ability to repay the debt. Each has advantages and disadvantages depending on the riskiness of the business and its stage in the life cycle.

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SaaS Company

Top 10 SaaS Trends: 2021 Edition

The Software as a Service industry has taken the tech world by storm in recent years and is creating a digital transformation that permanently changes the world of technology and software development.

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SaaS Marketing Strategies: 2020

SaaS marketing strategies: 2020

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.

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Top 10 SaaS Trends: 2020 Edition

Top 10 SaaS Trends: 2020 Edition

Software as a Service (SaaS) is one of the fastest growing industries today with little sign of slowing down. Companies and business owners alike rely on these services to keep their staff and workflow running smoothly so when they find something that works, they stick with it.

Offering a platform as a service is the first step into breaking into this new market, but there comes a point where businesses need to re-evaluate their plan and ask, “What’s next?”

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Articles

COGS for SaaS: What to Include

COGS for SaaS: What to Include

It is important for SaaS companies to accurately calculate their COGS, as it can impact their profitability and pricing strategy. By understanding their COGS, SaaS companies can make informed decisions about pricing,

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Growth Capital vs. Venture Capital

Growth Capital vs. Venture Capital

Caption:Growth equity is a popular middle ground between corporate buyouts and early-stage venture capital. Growth investors take a minority stake in a fairly established company in order to speed up company growth.

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SaaS Onboarding Best Practices

SaaS Onboarding Best Practices

Did you know SaaS companies lose 75% of new users within the first week without effective onboarding?

In this article, you’ll learn SaaS onboarding best practices, so users understand how your product can

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