Most startup owners depend on investors for funding in their new business. As mentioned in this article, there are many types of investors who have their own resources, capabilities, and motivations. You might prefer one type of investor over another depending on the strategy, capital needs and the company’s size. In addition to this, the company preferences would change over time, and the progress of the company would change as well.

Venture capital investing is not for the faint-hearted. Fierce competition exists within the VC industry as investors hope to land the next unicorn company. With an industry standard of three out of four venture-backed companies failing, the stakes have never been so high….
Investing is a personal decision, so every investor approaches it differently.

The COGS for your SaaS business directly affects your options for capital because lower costs of goods create higher margins and, therefore, more profitability. Having accurate calculations and high profitability increases the likelihood of willing potential investors.

At RevTek Capital, we invest growth capital and expert knowledge to help you achieve lower costs of sales for your SaaS company and increase the accuracy of your COGS calculations.

“When you are running a business, you always want to keep a close eye on whether your company is thriving and profitable. For most companies, the number one metric to track is Monthly Recurring Revenue (MRR) but because subscription revenue is the key marker of a Software as a Service (SaaS) business, a different metric is needed to grasp the true health of your company. This is why Net Revenue Retention is one of the most important indicators for SaaS companies.”

Where is SaaS going? From smartphones to virtual reality, we have seen technology evolving so much in the past decade. People have accepted new changes in their life and businesses have found solutions to many of their use cases.This has been possible because of the agile and cost-effective cloud system. And that’s why people are expecting more to further innovate their life.

With the popularity of artificial intelligence, machine learning, and data automation, more businesses are looking forward to integrating these into their SaaS platform. The aim is to use these developing technologies to make the data more manageable, accurate, and insightful.

“When entrepreneurs are looking for funding options, they are usually not seeking advice such as “crowdfund” or “ask friends and family.” While legitimate funding methods, most companies need something more reliable and in greater amounts than these methods generally provide. At this point, a business seeks more serious financing options from banks, external firms, and even non-profits.”

Mistakes in SaaS marketing increase the cost of your marketing efforts without the growth and improvement that is supposed to follow. By avoiding these common mistakes and using these strategies, you will be able to not only stay ahead of your competition but ensure these mistakes won’t happen down the line in your company. Check out this article about 4 common SaaS marketing mistakes and how to avoid them by us here at RevTek Capital.

The SaaS customer lifecycle is inclusive of three stages – acquisition, engagement, and retention. Each stage allows you to understand the current mindset of your customers and helps you build strategies that encourage them to move to the next stage.