RESOURCES - ARTICLES

SaaS companies can build a successful sales team structure that drives revenue growth, improves customer acquisition and retention, and ultimately, contributes to the overall success of the business.

Until the recent past, business and marketing models have been built around companies trying to sell a physical product. They want you to buy the newest car, the best watch, or even that tendy, eco-friendly, hand printed tee.

These all have one thing in common: they are items.

In the world of items, a one-time purchase is all you need to close a sale and call it a success. Sure, repeat customers are important, but they are not necessarily the backbone of your business operation– especially as the price per item rises.

In SaaS, the game changes.

Measuring churn rates is crucial for SaaS companies as it helps them understand how many customers they are losing over a given period and why. RevTEk Capital explains measuring Churn Rates in SaaS and how to calculate your Churn Rate, Types of Churn and how to Churn Rate in SaaS affects your business. Measuring churn rates is an ongoing process and should be regularly monitored to ensure that SaaS companies are continually improving and retaining their customers.

Private equity providers, venture capitalists and investment bankers operate in the same general business climate, working with companies to help provide financing designed to improve operations and spur growth. The three operate along the spectrum of a business life cycle, playing roles in everything from a company’s launch to its initial public offering of stock or acquisition by another company.

Recurring revenue is a key metric for SaaS companies because it provides a predictable and stable source of income. It allows companies to plan for the future and invest in growth initiatives, knowing that they have a steady stream of revenue coming in.